Thursday, 5 September 2013

SEO Guidelines Applied By Experts

By Elaine Wyant

There are expert consultants that make their livings assisting website owners with search engine optimization. Does this mean you can't learn a few tricks to help you do your own SEO? Of course not! Just a little effort invested in optimizing your website's search engine performance can pay off big with higher rankings and increased traffic. Keep reading for ideas to optimize your search engine performance.

When using SEO, avoid keyword stuffing, or keyword densities that have been artificially inflated to exceed ten percent of the total text. Search engines will generally view such sites as possible spam, and may even ban your site from their listings altogether. Using natural text will avoid this problem and still drive traffic to your site.

Writing and posting reviews for your product are a great way to increase your traffic. By creating a review of the product, targeting the product keywords and getting backlinks to the review to enhance its search rating, you can create a mindset for buying and direct those viewers appropriately.

Select a keyword specific domain name. Having a keyword in your address makes it easier for people to find when searching the internet for that keyword. Keep in mind that people will find your website via multiple methods like search engines or backlinks, not just from advertisements.

A great way to optimize your search engine is to provide use internal links. This means you have an easy access to links within your own site. This provides an easier database for customers of viewers to use and will end up boosting the amount of traffic you have.

When writing an SEO article for your website make sure that your chosen keyword appears in the opening and closing paragraphs, but do not fill the article with the keyword. A search engine will see an article with a ridiculously high keyword density as spam and the article will be useless for improving your website's search engine rank.

You do not have to use the same exact word for your keyword throughout your article. Search engines are optimized to understand that plurals and tenses of your keyword are really the same word. Using this will keep your keyword visible to the search engines, and will make your page much more readable for your audience.

Visit your site and check to make sure that the title tag at the top of your window describes the content that you are looking at. Be sure that it contains the keywords that you want readers to associate with your website. If you are a small local business be sure that the key local search words are included in the title tag.

When you try to increase search engine optimization, you should make your URL something easy and understandable. It should be clear what your site is about. That way, people will known what they are clicking on when they are looking for something using a search engine and they will more likely click on your site.

Whenever it is possible, use your keywords in your URL. Search engines pick up on keywords that are placed in the URL. Instead of using numbers or text in article URLs, try to use a CMS that will use real words. These should be the keywords that readers will, most likely, search for.

Keep these SEO tips in mind when you build pages for your website. There is nothing wrong with doing all you can to get your website in front of more visitors, and some effective search engine optimization can accomplish that goal in a big way. And there are always fresh tricks to learn in the SEO process.

About the Author:


Post a Comment