Monday, 9 September 2013

SEO For New Websites To Rank In The Search Engine

By Deborah Criscillis

SEO Applies to Every Website

If the search engine bots can't read your site, they can't index it. People often think that publishing a page makes it available to the world, but there is more to it than that. To prevent sites that aren't meant to be seen by the public yet from showing up in search results, you can essentially "turn off" access to the site while you build it and make it ready for launch. It isn't unusual for a site builder to forget to re-enable that functionality once the site is finished.

Allowing access helps, of course, but it isn't the only thing you need to do to help the search bots. Sites that are messily coded, for example, can fail to rank for keywords that obviously apply to them. People often overlook other important things that can help the bots, as well, such as metadata and image descriptions.

It's possible that your site isn't ranking as well as it should because of one of these factors. Hiring an SEO company can help you figure out the best strategy to increase page rank. Of course, there is more to your online presence than SEO. If you're interested, you can also find companies that provide additional services, such as online reputation management or social media management.

People may think of SEO as something that isn't really applicable to their site. We want to believe that offering a good product should be sufficient for success. SEO can feel like you're gaming the system, or trying to promote something that isn't able to succeed on its merits. In reality, there is nothing wrong or dishonest about optimizing your site to make it easier for the search engines to find and catalog your page.

But, does organic page ranking really affect your site's popularity? The short answer is, "Yes." Search engines are how we sift through the tons of data available to us. This includes local businesses that provide goods and services as well as information or entertainment. For most users, the results of a search are irrelevant beyond the first few pages. Your site might be exactly what people are looking for, but they won't know it if it doesn't show up in those first few pages.

So, how do you get your site into that coveted position? SEO involves a lot of factors. One of the biggest parts of SEO is figuring out keywords, or the terms that people input into the search engine when they're looking for a business like yours. Beyond that, you also have to use the words in a way that search engines like. Keywords and content aren't all that's involved, though.

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