Wednesday, 18 September 2013

Great Social Media Marketing Advice To Maximize Your Business

By Ethan Wanner

If you have used the Internet for a while, you probably have some familiarity with social media. However, a lot of businesses have overlooked this option when marketing their products or services. This article presents some ways to utilize social media as a way to improve the bottom line for any business.

Twitter is an excellent platform for social media marketing. When you take time and learn how Twitter operates, you can have your business looked at by a lot of people. Taking a few days to learn about Twitter-specific functionality such as hashtags, keywords, and the API can really pay off.

Tell all your customers that you plan to use social media in your marketing campaign. If they choose to join your page, many social networks can let your connections know that they're following you. Don't underestimate the power of this type of free advertising. This is basically a referral which can really help your business.

Put a Facebook "like" button on the homepage of your blog, in the top right corner. This can let people "like" you on your Facebook page. According to SEO Brisbane Packages, having this directly on your blog lets your visitors "like" you without having to leave your page. The easier it is to do for you, the better it will be for you.

To get a better social media marketing network, avoid pushing products. Post links or stories about providers that are relevant to your niche or industry. Ask your followers questions, hold giveaways and post interactive content. Provide compelling and interactive content. Help them interact with your products instead of being passive viewers of a commercial. Aim to create an association between your brand and your customers' lifestyles and identities, rather than their wallets.

Give the social networking followers special and exclusive offers. Encourage them with something they won't be able to get from someone else. Try doing a contest on your social media page. If that is not something that interests you, try offering them an exclusive product or service. You can even make announcements and post them to your social media site.

Include content that is specifically targeted to your current followers and existing customers. Write an article and link to it from Twitter, for example. You'll reach thousands of eyeballs. Publicly thank people for their interest, comments and other interactions and discuss the positive aspects of social media. These articles are typically quickly shared.

In order to keep your company name in front of your Twitter followers, you need to tweet regularly. With Twitter, volume counts. Your content must be high quality; however, you can post it frequently. Short posts are valuable as they get the information across that is necessary without taking away time from your readers.

You may not be using social media to promote your business, but you can be sure that your competitors are. Employ what you've learned here to develop a sound strategy for your social media marketing. Social media is the perfect way to connect.

About the Author:


Post a Comment