Thursday, 26 September 2013

Use Search Engine Optimization To Build Up Your Authority

By Shelly M. Kleinman

With the proper tool, you will be well on your way to owning a well optimized site and to a ton of web traffic. Keep reading for some great tips on search engine optimization.

Always make sure that your site is well-coded. Messy coding makes it difficult for spiders to index your site. A site that relies heavily on Flash without providing text descriptions will be ignored by the search engines.

To help you to rank highly on search engines you'll need to take advantage of the meta tags for "Title", "Description", and "Keywords". Search engines look for meta tags and including a variety of keywords will help you be more visible to them. For example, if the website is about rabbits, you could use rabbit, rabit, rabbits and rabbitt.

Make your site easier for search engine spiders to navigate by avoiding dynamic URLs whenever possible. Certain language can confuse a search engine, which is why each URL should have a meaningful name, as well as pertinent keywords.

One way to use SEO is to create a blog on your website; you might also use your site to interact with other bloggers to improve your ranking. Blogs are a great format for search engine optimization, because they have a nice link structure and update regularly; two key points search engines look for. Backlinks are vital in receiving a high rank in search engines.

When trying to boost your traffic, try adding a site map. A site map will link your pages to each other. People will see the links on the side of your website and it will boost the amount of traffic that you will get to your site.

Using a product feed can really help to reach new customers. The feeds will actually list different details about services and products, like images, as well as prices and descriptions. Present these to search engines as well as to websites that list comparison shopping. Customers can use a feed reader to subscribe to them directly, too.

Ask reputable companies such as non-profits to provide links to your web site. Having a link on a site with reputable source status gives a search engine more reason to view your site as having valuable and relevant information. Add high-quality articles to your website that will make other organizations want to feature you on their site. Provide the kind of articles and information that reputable organizations find trustworthy.

Improving your description tags will also increase your search engine ranking, which in turn will increase the number of visitors your site receives. Avoid making your tag longer than 30 words. Don't put more than 100KB of content on your description page if you can avoid it.

Use the "alt" tag on webpage images to maximize SEO. These tags show what an image should be if it doesn't load, or the visitor has disabled image display in his or her browser. Search engines will inventory these "alt" tags, which will allow for your page to have a higher, and more relevant, ranking.

Now that you are better informed from this article, you should see the revisions that need to be made on your own site. Feel free to make use of this advice and get your webpage up to the ranking it really deserves.

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