Thursday, 13 February 2014

How To Put SEO To Work For Your Business

By Burma Rotunda

For any business with an online presence, the key to increasing site traffic, as well as, increasing sales and profits, is by utilizing search engine optimization. The way to do this is by educating yourself on what tactics do and do not work in terms of optimizing your site and increasing search page rank. This article contains a number of search engine optimization tips.

When setting up your site for SEO, keep an eye on keyword density. You want to have your major keywords at about 3 to 7 percent of the total text. Anything higher than about 10 percent starts to look suspicious to the search engine, as if you are using keyword stuffing to boost page rank.

Try to market yourself as a subject matter expert in lots of areas. This can really boost your Internet marketing success. You need to design a website that appeals to a well-defined consumer niche and that is easy for members of that group to find. Remember to think of your customers' needs first, and your needs second.

In order to maximize your search engine rankings, make sure to link to relevant and useful sites on your own site. Picking quality and appropriate links is key here. If you do this, it will not only be a good resource for your site, but also increases the chances of people linking back to you.

Visit your site and check to make sure that the title tag at the top of your window describes the content that you are looking at. Be sure that it contains the keywords that you want readers to associate with your website. If you are a small local business be sure that the key local search words are included in the title tag.

In order to optimize incoming links to raise your search engine rankings, try to have links to different parts of your website, not just your homepage. Search engine spiders read links to different parts of your site, as meaning that your site is full of useful and relevant content and therefore, ranks it higher.

Be sure to include full transcripts for any visual or audio content that you have on your site. These transcripts will help search engines better place your website in relevant searches. If you put keywords in your HTML tag it will help your SEO efforts. The keywords in your title tags carry more weight with search engines than anything else on a page. Select your most powerful keyword to see the best results and drive the most traffic straight to your virtual door!

As you can deduce from the information above, search engine optimization is about making your website appeal to the engine and to your particular market. It's a careful blend of quality control and targeted advertising that you can pull off by using what you've learned above. So, how about working for that first page placement?

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