Monday, 10 February 2014

How to Make Local SEO Work for Your Business

By Jeremy Rob

Local SEO is becoming a highly important skill nowadays with more and more companies starting to offer location based services. There are many reasons why you would want to use local SEO but the biggest one is that it helps you tap into markets that are less competitive and highly responsive. Since there will always be clients in your area, you can take advantage of local SEO no matter the type of business you run. You will be able to grow your company in a new direction while finding better, targeted prospective clients. In this article, we will be analyzing three vital local SEO tactics that will help you rank in your targeted area for the keywords you choose.

The best tip you can get from an SEO Sacramento expert would be to get into your customer's shoes and think like them. If you want to understand how your customers search online you need to learn how they think. In other words, you have to look at what a person would enter into a search box when they are trying to find your site and the products you are selling. So, let's presume that you own a furniture store selling all sorts of furniture like sofas, chairs, tables etc. However, your niche is office furniture so if someone enters "table" into the search bar, will they be able to find you? Will the match your site and products? That certainly won't work. However, if they put in something like "computer table for office", now that would be a good match. You need to avoid broad keywords as much as possible because they might be popular and bring in lots of visitors but they won't convert into sales. This is why you should be going for targeted keywords that are less popular but yield higher conversions.

If you want people to recognize your site locally then you need to ask openly for reviews. You will be missing out on a lot of opportunities if you don't use this strategy. You will find that the majority of local sites have absolutely no problem with you requesting reviews and communicating with your customers. So why not enjoy the benefits of this strategy?

All you have to do is take the time to actually ask your customers for a review. Of course, that doesn't mean you have to go out and ask people face to face. You could put up a simple message like "If you could take the time to post a quick review of our company on Yahoo local/Google/Bing, we would greatly appreciate it." This message could be put on your thank you page (after they contact you or sign up for your ezine), in your email signature and on your website. Your business will get more customers in time because these reviews, no matter whether they are great, horrid or ugly, will increase the credibility of your business.

There are a lot of reasons why people have poor results with SEO, and often times it's the details that are overlooked or ignored. So we'll urge you to do things the right way as much as possible, and take care of the little things the best you can. Here's something you can do, and that is to find some means by which you can get do activities in your local town or city. It is a proven way to bring yourself excellent PR and reknonw. What would work for you the best way in terms of exposure where you live? This is how it works, you have a bunch of little components that are a part of the big puzzle you're building. You also want to make people aware of your business website, too, and the major search engines will take note of it.

All in all, we clearly come to understand the value and significance of focusing on local SEO if you want your business to be approachable to the audience in your target location. At least it's not hard to do, and it really isn't - you just need to learn from a reputable and accurate source. You can get fast results from proper local SEO, and lots of people have done it. Just be careful you don't create a situation where you have more customers and can't handle the increase. And the best part about this traffic is that it converts really well because of the location.

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