Search engine optimization or SEO is becoming a requirement in the online business today. As hundred of websites vie to have a Top Ten spot on search engine results page, many websites try to be optimized as possible to achieve such a goal. There is fierce competition in internet marketing and not being optimized is a great hindrance in making it big online. If you want to achieve the most coveted first page of search engine results page, you need to optimize both the on and off pages of your website and here are some notable tips to consider:
On page:
Provide a unique, catchy and content-rich title for every page. These two, the title and description are very crucial in making the site tick in the online business. This means that the title and its description should contain the most important keyword phrase and the description should contain at least seventy words.
Prioritize your heading keywords. Use keywords in your headers in order of priority (H1 - H3). Crawlers use header keywords to identify important content.
Optimize your URLs. Your site's URLs should have targeted keywords, and each page of your site should have a short, static URL of its own.
Beware of overusing keywords. Keyword density should only be between two and five percent. If you load your content with unnecessary keywords, your site could be ranked lower by search engines, or kicked off altogether.
Off page:
Articles that you have need to be distributed to the other sites. Always remember to put a back link to your site for all the other article that you have placed in article directories since this is a great and inexpensive method to maximize your presence in the net.
Aside from submitting to article directories, you can also build online presence by creating pages on social bookmarking and networking sites in order to achieve the much- needed internet traffic into your site. Sites like Digg, Facebook, Twitter, Linkedin, Youtube, Delicious and StumbleUpon are great sites to initiate presence.
Have your site listed on applicable directories. Providing a back link on as many directories as possible is an important part of a link building campaign.
Post comments on blogs. Commenting on blogs that somehow pertain to your business's service or product is a great way to speak to online users who are specifically interested in your trade or industry. Be sure to add quality comments and include a back link to your site.
On page:
Provide a unique, catchy and content-rich title for every page. These two, the title and description are very crucial in making the site tick in the online business. This means that the title and its description should contain the most important keyword phrase and the description should contain at least seventy words.
Prioritize your heading keywords. Use keywords in your headers in order of priority (H1 - H3). Crawlers use header keywords to identify important content.
Optimize your URLs. Your site's URLs should have targeted keywords, and each page of your site should have a short, static URL of its own.
Beware of overusing keywords. Keyword density should only be between two and five percent. If you load your content with unnecessary keywords, your site could be ranked lower by search engines, or kicked off altogether.
Off page:
Articles that you have need to be distributed to the other sites. Always remember to put a back link to your site for all the other article that you have placed in article directories since this is a great and inexpensive method to maximize your presence in the net.
Aside from submitting to article directories, you can also build online presence by creating pages on social bookmarking and networking sites in order to achieve the much- needed internet traffic into your site. Sites like Digg, Facebook, Twitter, Linkedin, Youtube, Delicious and StumbleUpon are great sites to initiate presence.
Have your site listed on applicable directories. Providing a back link on as many directories as possible is an important part of a link building campaign.
Post comments on blogs. Commenting on blogs that somehow pertain to your business's service or product is a great way to speak to online users who are specifically interested in your trade or industry. Be sure to add quality comments and include a back link to your site.
About the Author:
It's no question that Search Engine Optimization is both necessary and useful to your business's Internet marketing success. Optimize your site now and make it big! You can choose to do it yourself, or go to an expert in search engine optimization.
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