Monday, 20 January 2014

What You Should Be Doing With SEO Now

By Nettie Markhamp

You can find key items that you specialize in and other SEO techniques that pros can help with. The following advice might be of help to you.

Part of using SEO to drive site traffic is ensuring that your site uses effective coding. If you are using a messy Javascript code for content, you may find your site getting much less traffic, because the spiders are incapable of indexing things from your site. Flash content cannot be indexed by spiders at all, unless there is a textual description included in it.

Use many types of keywords and even common misspellings. The search engines decipher your meta tags and integrate the information into their algorithms used to generate search results. For example, say your site's keyword is "cat food." In addition to "cat food," you can add "catfood," "kitten food," and "cat chow."

Consider using a pay-per-click strategy as a good affiliate marketing tactic. This is the simplest service which can be offered to affiliates, so the pay is modest, but you can still make a fair amount of money.

The best way to get a high search engine rank is to help the spiders. Spiders have to be able to easily navigate your site before they can properly index it. To help the spiders understand the hierarchy of your website's pages, craft a site map highlighting the most important factors of your site.

Do this by forming a robots. txt file and including it in your root directory. This makes certain files found on your website inaccessible to the search engine.

Use descriptive title tags to ensure that all search engines will be able to understand your website's content. When writing tags, keep in mind that the majority of search engines only show up to 60 characters of content. Also, anything after sixty characters is given less consideration.

After deciding on your keywords, be sure to place them in the title of your web page. Your title is your websites first handshake with search engines, so make it friendly and relevant. This helps make sure that your site matches the users' searches, giving you more clicks.

Site maps help search engines catalog your pages more effectively. A site map, or navigation bar, helps the search engines find all of the pages of your site. You will increase your search engine rankings by including a site map, no matter how large or small your site.

You might consider trying podcasts. Podcasts can be either audio or video. This is a great way to share news or ideas with clients (or potential clients) via a live stream. Podcasts are skyrocketing in popularity and are remarkably easy to create. Search engines can pull up your podcasts based on descriptions of them.

If you listen to some people out there, they still think that putting keywords in the comment tag section will make them more visible. Spend your time focusing on your content, not your comment tags.

SEO is pretty complicated; it's always a good idea to get the advice of a professional. However, it's not impossible for the layman to understand it and do well enough to make a difference. It is possible to do a good job optimizing your site by yourself if you implement a few basic techniques like the ones you just read. Try just one and see how significantly it improves your numbers.

About the Author:


Post a Comment