Friday, 23 May 2014

The Perfect Audience Platform Launches Product Feeds Creator For Facebook

By Ismail Abraham

If this is your first time to hear about the Perfect Audience platform, you should know that it's one company that serves mid-level online marketers. What they do is provide self-serve solutions that lets marketers manage their re-targeting campaigns. Re-targeting simply refers to targeting audiences again with ad campaigns.

They are solutions that automatically update product information across all the websites where that information is published. In order to use the Perfect Audience platform, you need to hook it up with your Google Merchant account and get a product feed. Once you publish a feed, the Perfect Audience platform then crawls the feeds regularly for any changes in the pricing and inventory. It will then automatically the product feed.

When it first launched, the company's product was being used to get 300,000 on the market. Right now it is being used to promote 800,000 retail products. One of the most powerful features of the Perfect Audience platform marketing tool is its ad creator, which allows marketers to enter bytes of dynamic content like product name and price into their ad copy.

The new version of the product lets you segment your visitors based pages they already viewed, their location, and the time of day they looked at your ads. You can also prevent certain audiences from viewing your ads, like the people who already bought certain products.

In order to use the Perfect Audience platform, you need to have a Google Merchants account in order to create product feeds. It then crawls the product feeds of different merchants and reflect any changes in the price as well as inventory. The best way to know how this product actually works on Facebook is by buying the product and practicing with it until you're comfortable with it.

The company just launched the beta version of their Twitter version. The Twitter version allows online marketers to upload the data from their own CRM systems. This solution is available to online marketers who have at least 10,000 unique every month. You can get it for a flat monthly fee of $50. For those who are marketing on Twitter, the Perfect Audience platform recently released a Twitter version in beta mode.

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