Tuesday, 29 April 2014

Google's Mobile Ad Division, It's Growth For 2014 And Beyond

By Sher Adam

The giant of social networking, also known as Facebook, global market share mobile ads revenue was a little over 3 billion dollars in 2013. The company is continuing to see growth in this area, and it has its sight set on tech giant Google's mobile ad market share.

Google has close to 90% of its share in the mobile search industry, and it continues to rise through the use of smartphone, tablets and other mobile devices with the use of its ads and apps. You also have an increase in Google's apps with Android operating systems with app sales on its play store.

According to Facebook's fourth quarter results of 2013, over 52 percent of the ad revenue came from mobile advertising. This increased from 23 percent in the same quarter of 2012. The company's revenue from their advertising campaigns was a little over 2 billion dollars in 2013. Google and Facebook are now the leading ad publishers in all digital ad space, including mobile ad space. Combined, these two companies have claimed over 75 percent of ad revenue in the industry.

The main reasons of why Google dominates in the mobile search ads industry is its reach among the majority of mobile phone users. ComScore reports that Google sites ranked as the top web property on smartphones in the U.S, reaching an 89.4% of its mobile media audience (figures based on the use of its app for browsing).

The fast rate at which mobile ads have gained traction and Facebook's ad revenue has further cemented Facbook's future in digital mobile advertising. Google and Facebook have now cemented their places at the top of the digital ad market, and they account for over 2/3 of the spending that is conducted in this industry. This figure is only expected to increase as more people use their mobile devices to make purchases.

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